Snack bars, nutrition bars, protein bars, candy bars…are they really all that different? I wanted to compare the newly released Bethenny Frankel Skinny Girl Snack Bar with the sadly discontinued Hershey’s Take 5 Candy Bar. My point is that clever marketing cannot and should not disguise a candy bar as a guilt-free-indulgence-bar.
Pretzels and Dark Chocolate. Looks amazing right? Natural, Kosher and Vegan, sounds like a winning bar! But look below at the high fat, calorie and sugar content. Skinny Bars have only 3 grams of fat less and 7 grams of sugar less, than the Hershey’s Take 5 AND they are over double the price! If I ate candy bars, I would definitely stick to the Hershey’s.
Side by side these two products a “guilt-free-indugence bar” and a candy bar are strikingly similar. A candy bar runs around $.99, Frankle’s bars run 5 bars for $9.99!
While we are at it, lets compare an entire bag of M&M’s with pretzel filling (also Kosher): Less calories (150 vs 200) and only 5 grams of sugar more (11g vs 16g).
I am not knocking Frankel for her attempt to build her brand, she has been sweeping the boards with her Skinny Girl Margaritas and Makeup line. I just want to make people aware that these bars are not “guilt free”. Guilt free is eating an apple or a single piece of dark chocolate.